Description

See it. Touch it. Taste it. 

Discover the story of this iconic beer brand

Immersive beer tour, not only for beer lovers

& Tapster Academy in the center of Prague

Prague’s top rated attraction 

Let yourself get carried away by the fascinating story of the world’s first bottom-fermented lager in a unique interactive tour, the only one of its kind. This immersive experience conveys the history of the creation and production beer in a completely unique way. State-of-the-art technology and detailed installations spread across 3 floors (3500 m²) of a recently renovated historic building (with wheelchair access) allow you to experience the story of beer through all your sense, quite literally. And if you wish, our professional tapsters can teach you how to pour a perfect beer in all the traditional ways.

Open daily 11:00am - 8:30pm 

You can find current opening hours at www.PilsnerExperience.com

Last entry 90 minutes before the end of opening hours

10% discount on the original tour when purchasing a ticket via QR code

Hotel code: 231121

After completing The Original Tour, you will receive additional benefits:

10% discount on purchases in our brand shop

free entry to the traditional Pilsen pub on the 3rd floor for the following day with a 15$ discount on all food and drink consumption 

28. Října 377/13, Prague 1 

#PilsnerUrquellExperience

@PilsnerUrquellExperience

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The Original Tour: Engage your sense

An interactive tour telling the story of the origin of beer and the birth of the Czech beer legend that conquered the world. State-of-the-art technology and sophisticated audiovisual elements allow you to watch this fascinating tory live from the front row and experience it with all your sense.

What you can get excited for:

You will experience a completely unique tour

You will learn a lot of interesting information

You will taste a perfectly poured pilsner

You will find out how beer is brewed

You will have fun in our 360° game room

You will visit a traditional Pilsen pub

You will enjoy two beers on us!

Audio guide: choose from 8 languages (Czech, English, German, Spanish, Italian, French, Japanese and Chinese)

Length: approx. 60-90 min.

Adults: 490 CZK | Teenagers 350 CZK | Children 250 CZK

Tapster Academy: Pour like a pro

Experience the traditional pilsner beer pouring techniques in a laid-back atmosphere. The masters of their craft will teach you how to pour “hladinka", “šnyt”, and “mlíko”, and you will learn many interesting facts about serving this golden liquid, including tips on how to recognise a good beer in a blink of an eye.

What you can get excited for:

An unusual experience

Practical skills

Drinking what you pour

Original tapster academy certificate

A special gift

Language: Czech or English

Length: approx. 60 min.

Price: 825 CZK/person

Max. 12 people in a group

For over 18s only